Promote Your Music on Facebook
MySpace has been the heart and soul of most indie music promotional programs during the past 5 years or so. Some bands have even “made it ” almost exclusively as a result of MySpace promoting. The truth however is that for the main part, at least in my view, bands and musicians have been using MySpace the wrong way all this time.
Rather then simply adding thousands of friends in the hope that they are going to listen to your tunes and be so impressed that they casually run out and get your album, it is much more valuable to view MySpace as a way to make primary contact with a potential fan, the goal being to send them to your capture page so you might ultimately get them to enroll in your list, as email selling is a much better method of generating album sales then comments and messages that truly don’t amount to much more than Spam.
The fast answer to the issue is that yes, I do think marketing your band on MySpace is still relevant but I suspect an adjustment of the mindset is necessary to truly make it worth your time. Because in the final analysis, any traffic generating methodology is topical, be it MySpace, Facebook, Twitter, or even just good old fashion live shows, as long as you are making that traffic count by capturing it in some form so you can develop a connection with the people and at last market you music to them again and again again down the road.
Tip : Scroll down to the page and there is a link for a free report that is completely full of some pretty great techniques.
How to pimp your Band Or Music on Twitter
Twitter is like every other social media site in that it could be a incredible way to drive traffic to your music. However if you are just sending that traffic to your website in the hopes that someone will see how great you are and buy your album you are highly likely going to be pretty unhappy.
If you are planning on ditching MySpace and using Twitter to promote your band or music, then i recommend you set up a capture page and ensure you are capturing the contact information of those potential fans so that you can push your music later and, with a little luck, actually sell some albums.
The basic way that I use Twitter to sell albums and push my music is by including my URL to my capture page in my profile. I utilise a twitter bot to grow my follow count by a few hundred everyday a good percentage of these folks wind up clicking on my URL and ultimately signing up for my mail list. Once there, they are in my sales funnel and in time, the album sales start rolling in.
It’s also necessary to communicate with the men and women that are following you and to a degree, the more posts you make the more folk are inclined to check out your profile and of course your URL. In the final analysis it’s like anything, the more you put in to it the more that you will get out of it. But like in the early days of MySpace, I suspect Twitter is a still largely unexploited traffic generating tool that’s excellent for marketing your band or music online.
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