Bread & Butter back In Berlin
The Berlin BREAD & BUTTER event will happen from 20 th – 22nd Jan 2010. Many brands, labels and designers understand this as the season’s perfect date for their international kick-off. The Berlin trade show will be expended by introducing new formats. The aim is to form’Fashion Week Europe’. One very important format will be’Upstairs’. Found higher than the’Superior Area’ this topic will show the upper casual, luxury sports-wear and high-end denim, as well as progressive men’s and ladies’s design.
This winter the fair returns to its place of birth, Berlin, which is the strongest and most engaging podium for the recent clothing market in Europe, tempting the highest number of exhibitors and guests. A trade show is a huge market place where supply and demand come together en bloc, it makes the chance of securing contracts especially high. BREAD & BUTTER gives achance to see new collections, to assemble info and find latest probabilities.
The site of this event is the airfield Berlin-Tempelhof. It deserted since October 2008, will be once again the new linchpin of Street- and Urbanwear. The historic airfield became famous as the starting- and landing place of the Berlin Airlift, which supplied Berlin from twenty-three June 1948 to 12 May 1949 with critical basic supplies and groceries. It is easy to get to from your Ferienwohnung Berlin Zentrum.
since that time, the Berlin-Tempelhof airfield is aworld symbol for humanity and fraternity. The community spirit so important for BREAD & BUTTER is therewith directly inscribed into the DNA of the setting, and harmonises in this meaning also with the standards of’BREAD & BUTTER – tradeshow for selected brands’ on an idealistic level.
The historical construction, one of the longest coherent buildings of the planet, will be rebuilt under thought of the protection of historical buildings and monuments and in synchronization with the owner, and evolved to the wants of the’tradeshow for selected brands’.
the required infrastructure,such as the connection of the hangars, the assembly of the climate strategy and toilet facilities, will be evolved and raised in the course of the present year under the guidance of Ulrich Weingrtner and BREAD & BUTTER architect team.
The main locale of the new tradeshow locale as well as its direct connection to 3 metro lines make the airfield Berlin-Tempelhof the optimal venue of the new BREAD & BUTTER BERLIN
The BREAD & BUTTER BERLIN at airfield Berlin-Tempelhof has to and will set new standards. The assembly of the hangar areas permits this. Contentwise, the BREAD & BUTTER will continue to focus on its primary competences Denim, Young Fashion and Sport lifestyle. In the Urbanwear segment,’Dressed up labels’ for women and Men play a big part. The exhibiting brands will, according to their genus, be presented in recently conceptualized, stylistically synchronized ‘neighbourhoods’.
‘BREAD & BUTTER – tradeshow for selected brands’ must be built up in a similar way to the specialised shops of the textile retail. Thereis the’authentic store’ : here, for instance Selvage Denim by Levi’s, Wrangler Blue Bell and PRPS in combination with Red Wing, Trickers, Engeneered attire, Johnson Motors and Nigel Cabourn are carried.
Further stores take a more fashionable, higher genus assortment from California and mainly from the United States, or again a more commercially characterized collection of Jeans and Sportswear with the respective shows and sneakers.Beyond that, thereis the young Menswear store, the game Lifestyle store and so on. Some labels fit with various segments.
As wholesaler for streetwear you must definitely not miss this fair. Be certain that you look for for Ferienwohnungen Berlin Zentrum in due time.
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